- Search engine optimization (SEO): The process of optimizing a website and its content to improve its ranking on search engine result pages (SERPs). The goal is to increase organic traffic from search engines through tactics like keyword research, content creation, and link building.
- Pay-per-click advertising (PPC): A type of online advertising where advertisers pay each time a user clicks on one of their ads. The most popular form of PPC advertising is Google AdWords, where advertisers bid on keywords related to their target audience.
- Content marketing: The creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience with the objective of driving profitable customer action. This can include blog posts, videos, podcasts, infographics, and more.
- Social media marketing: The process of promoting a brand, product, or service through social media channels like Facebook, Twitter, Instagram, LinkedIn, etc. It involves creating and sharing content that is relevant to the target audience and engaging with them to build relationships and drive conversions
- Email marketing: A form of direct marketing that involves sending emails to customers and prospects. The goal is to build relationships, drive conversions, and retain customers through personalized and relevant messaging.
- Influencer marketing: A type of marketing that involves partnering with influential people in a particular niche to promote a brand, product, or service. Influencer marketing can be done on social media, blogs, podcasts, and other platforms where influencers have a large following.
- Affiliate marketing: A type of performance-based marketing where an advertiser pays an affiliate for each new customer or sale generated through their marketing efforts. Affiliate marketing is often done through affiliate networks and is commonly used by e-commerce companies.
- Mobile marketing: A type of digital marketing that focuses on reaching customers through their mobile devices. This can include SMS messaging, mobile apps, mobile websites, and mobile ads. The goal is to reach customers where they are, when they’re on the go, and deliver a seamless, convenient experience.
These are the 8 main types of digital marketing, and each can be used to reach different goals and target different audience segments. The most effective digital marketing strategies often involve a combination of multiple tactics to reach customers through various channels and touchpoints.